Children's fashion, traditionally dominated by fast fashion, is undergoing a radical transformation thanks to the concept of circular fashion.
This innovative model not only responds to the needs of modern families, but also offers a concrete solution to the environmental impact caused by the short life cycle of children's clothing.
1. Children grow up fast
In Italy, on average, children change size every 9 months until they turn 12. This, in fact, imposes an expiration date on clothing items that are still in excellent condition, used little or never worn at all!
How often do we realize too late that the outfits we received as gifts a few months earlier and kept aside for a special occasion are absolutely no good? Too many.
This leads to a huge waste of resources, especially water (mainly used for the processing of fabrics). Circular fashion offers an effective solution: if clothes are reused by more families, the number of new garments to be produced is reduced.
2. Reduction of waste
In the circular model, clothes do not end up in landfill after a few uses. Instead, they are put back into circulation, sold or exchanged, extending the life cycle of each garment. This not only reduces the environmental impact, but also promotes a more conscious and responsible consumer mentality. In a world where textile waste is a major source of pollution, circular fashion represents a path to sustainability.
3. Economic savings
For families, circular fashion is not only an ecological issue, but also an economic one. Buying and reselling circular clothing allows you to save significantly compared to buying new clothes. Aliquo , for example, offers a cashback system that allows parents to get a portion of the purchase cost by returning the clothes after use. In this way, parents can make smart choices for the family budget without sacrificing quality and with a reduced environmental impact.
4. A sustainable future
Adopting circular fashion means contributing to a greener future for our children. Every piece that is reused represents a victory for the planet, reducing resource consumption and greenhouse gas emissions. Circular fashion for children is more than a trend: it is a necessary step towards a more sustainable and environmentally friendly economy.
Aliquo believes that every small change can make a difference. Join us in creating a better future for our children and the planet!