Aliquo's mission is to revolutionize the world of clothing through an innovative and sustainable approach.

The sector is currently characterized by two problems: complexity and poor sustainability. Complexity comes from the fact that multiple purchases need to be made throughout the year, and parents of the new generations have less and less time, while poor sustainability comes from the fact that the world of fast fashion is increasingly becoming the only option within the panorama of parents' choices, especially for economic reasons.

For this reason Aliquo has decided to intervene by creating the simplest, most sustainable and economical solution , which inserts some elements of the sharing economy into the simple purchase model.

We believe that the concept of purchase, within the world of children, is outdated and anachronistic and, vertically in this sector, an as a service approach is needed, based on use rather than possession.

For this reason Aliquo has proposed for the first time a 9-month rental for all children's clothes . But as we anticipated we are not only interested in being sustainable, we also want to be the most convenient and economical proposal because otherwise sustainability will never become the most widespread option.

So, by truly creating a “zero worries” proposal , we decided to make the offer even simpler: if after 9 months of owning the dress, the parent does not return it, it will automatically become their property, avoiding any complexity. While if they return it before, in any condition the garment is, they will receive a cashback. It is our job to make it last as long as possible.

We have also tried to simplify the purchasing phase, in which we not only offer the classic E-commerce but also a convenient box approach in which the parent can also avoid choosing individual items. With this proposal we want to become the best way for the new generations of parents to manage all their children's products.

Amount. Small clothes, big changes.